Contagious: Why Things Catch On nigerian-author illuminating an unlikely corporate titan

illuminating an unlikely corporate titan as never before

Larry King

act and communcate in the exact same way and it's the complete opposite of what everyone else does

He cut product lines and diverted attention to hero items

We check crash tests on cars

Contagious: Why Things Catch On nigerian-author illuminating an unlikely corporate titan"Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too." CHARLES DUHIGG, author of THE POWER OF HABIT "If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy." CHIP HEATH, coauthor of MADE TO